Microsoft CRM is an integrated data-driven software for managing, storing and tracking essential data related to an organization and its customers. The software solutions help in handling a company's interactions based on their current and future customers' needs. Every company and organization needs the support of an integrated CRM solution to earn better growth opportunities and keep up the potential revenue rate.
It will also help to accelerate the company's growth and maintain its customer base. It is beneficial in optimizing and operating the customer relationship and handling sales leads. On the other hand, Microsoft Dynamics 365 is a cloud-based business software that integrates the components of CRM and enterprise resource planning (ERP) with the help of artificial intelligence and productivity applications.
What Does Microsoft CRM Work?
The Microsoft CRM tools work to support sales, marketing, customer services and business processes. The main purpose of the software solution is to organize, record and process essential actions with the help of customer data. It tracks the data of the entire customer journey.
Earlier, companies used to track customer data and information with email addresses, spreadsheets, books and paper-based CRM solutions. The lack of automation and integration prevented the companies from finding and sharing data. Keeping track of real-time data and updated information was difficult. It reduced the ability to generate marketing campaigns and sales leads, along with customer services.
With the help of Microsoft CRM, today, you can automatically collect vast information about your customers. The data will include phone numbers, purchase histories, email addresses, social media posts, service and support tickets and company websites. The system has the ability to integrate the data and generates combined profiles to share with necessary teams.
Advantages Of Microsoft Dynamics 365
There are endless benefits of Microsoft Dynamics 365 for organizations. Below are the points which prove that Dynamics 365 is a smarter move for companies of today's generation. The benefits will help you understand the software solution.
Easy To Understand and Deploy
The great thing about this business software is that it is easy to understand and deploy. You can use the software both in the cloud and in the hybrid environment. Due to its easy learning aids, it is very simple to manage. You can deploy it based on your infrastructure and capital. This cloud-based solution is ideal for companies. The Dynamics 365 software is easily accessible from web browsers, Outlook, and mobile devices.
Help To Understand Your Potential Customers
When you need a full fledged solution for your customer's data that has the data of the customer's journey, then Dynamics 365 is the ultimate solution. With the help of this, you can get a complete picture of the customer's journey. It has pre-built KPIs to understand the journey along with real-time information. Moreover, you can personalize the customer experience and measure the status of customer relationships.
Enhanced Scalability and Agility
Your business will get scaled up with Dynamics 365. It enables you to scale up based on your requirements. It also comes with a monthly subscription. Therefore, you can pay for the things you need. It will transform the process of managing customers' data. You can start working with it together. Your company can maintain an appropriate database, connect all data, and help process them together.
Stability To Fully Integrate With Microsoft Product
Microsoft Dynamics 365 can integrate with various Microsoft products, including the full Office 365 suite. These are highly beneficial for companies that allow them to transfer to Outlook for communication and to SharePoint for documentation. It is easier to move in between the apps. It takes very less time for your employees to send data to different platforms and applications.
Makes The Works Productive
Microsoft Dynamics 365 will make your employees more productive, which further makes the business grow with enhanced profitable rates. The employees will get access to insights to make the best possible decisions and the tools to do their work. Moreover, you can combine the CRM, ERP, Office and other apps in one. Therefore, you will get an enhanced cloud-based experience on a common data model. Your organization will have an employee-centric platform to make the day-to-day work procedure easier.
Microsoft CRM strategy and management solutions offer a complete view of every customer's relationship. It is the ultimate solution to collect relevant information at customer touchpoints. Further, you can analyze it and go through the insights intelligently. Therefore, it has become an important part of today's online businesses.
