Companies are witnessing a ground-breaking transition to innovation-driven marketing campaigns. To add automation and fuel more productivity in marketing operations, companies are leveraging Salesforce Marketing Cloud. But it isn’t that easy. Given a complex ecosystem and many functions, using Salesforce isn’t easy. That’s where a Salesforce Marketing Cloud partner jumps in. But what do these experts do? Well, this discussion is all about it.
Understanding the Salesforce Marketing Cloud
Before everything else, can we discuss what Salesforce Marketing Cloud is? Well, it is a powerful platform that businesses can use to make the most of their engagement with their customers. Leveraging various channels, including email, social media, mobile, and web, the Salesforce marketing cloud can speed up the effectiveness of your marketing campaigns.
Thanks to the in-built tools for creating personalized marketing campaigns. In addition, users can also automate customer journeys while analyzing their performance. In a nutshell, it optimizes your marketing efforts. But why hire an expert for that? Well, let’s answer.
The Role of a Salesforce Marketing Cloud Partner
When it comes to Salesforce, marketing cloud partners play a pivotal role. From the first stage of implementation to the last stage of optimizing Salesforce Marketing Cloud, their solutions for businesses guarantee precise outcomes.
Secondly, they are experienced professionals who possess in-depth knowledge of the platform’s capabilities and are adept at tailoring its features to align with the unique goals of your company.
Here are some major areas of work that are effectively handled by Salesforce Marketing Cloud companies:
- Platform and Module Setup: Primarily, partners assist businesses in setting up the Marketing Cloud platform and configuring its various modules. They ensure that the platform is well customized and ready to use.
- Integration with Salesforce and Third-Party Tools: Partners are super-skilled at how to integrate Marketing Cloud with other systems. Let’s say Salesforce CRM or external databases, where you generally expect a seamless integration for data synchronization and a unified view of customer interactions.
- Data modeling and configuration: Individually, you might encounter problems with such an intricate task. Here, partners expertise in designing data models within the Marketing Cloud comes to your rescue. They will ensure efficient data storage and retrieval. They configure data extensions, which are used for storing customer data and segmentation—something probably beyond your means.
- Managing Data Extensions: Since they possess excellent experience, they will oversee data extensions, data hygiene, segmentation, and targeted marketing—way better than anyone working inhouse. They create and maintain data filters, ensuring relevant audiences receive personalized content.
- Campaign Strategy and Management: Marketing campaigns are all about being strategies. And it is the mainstream focus of these partners while working with Salesforce and collaborating with clients. With them, you can develop effective marketing strategies. Using marketing cloud tools like Journey Builder and Automation Studio.
- Journey Builder or Automation Studio Setup: Companies are still unaware of the potential of powerful software like Salesforce Cloud carry. But a Salesforce Marketing Cloud company knows how to cautiously configure the customer journeys and later set up automated workflows to save time and money of yours.
Final Words
In a nutshell, marketing cloud partners act as trusted advisors. When they are your guide, your businesses can effectively tackle all the complexities of the platform while enjoying the complete potential of Salesforce.
